Manual CPC Bidding Strategy - Is Manual Cost Per Click Worth It? (2022)

In this video on manual cpc bidding strategy l will explain how to manual cpc works and if you should use it inside your google ads account.

0:00 Intro
0:12 What Is Manual CPC
2:30 How To Use Manual CPC

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

A manual cost-per-click (CPC) bid means that you pay for each click on your ad. For CPC campaigns, you set a maximum cost-per-click (max CPC) bid. This is the most you’re willing to pay for a click on your ad. After setting the max CPC, check how many clicks your ads have accrued and whether those clicks lead to business results on your site. Don’t forget that internet traffic is always changing, so it’s important to re-evaluate your CPC bids on a regular basis.

This bidding method is beneficial because you only pay if the user has enough interest to click on your ad and learn more. Another benefit is that you have control over each bid, whether it’s an entire ad group or individual bids for individual keywords.

Manual CPC for the longest time was the golden bidding strategy inside google ads, but as Google's Ai has gotten better manual cpc has lost its effectiveness.