Google Ads Device Targeting (2022) - How To Make Google Ads Device Adjustments

In this video, on google ads device targeting l will explain How To Make Google Ads Device Adjustments for best results inside your google ads account.

0:00 Intro
0:11 What Is Device Targeting
0:28 Uses Of Device Targeting
1:11 How To Adjust Device Targeting
1:35 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

What is Device Targeting?
Device targeting is a Google Ads tool that enables you to choose which ads are shown on which devices. In it, you can create mobile-only campaigns, specific ad variations for tablets, and different bidding strategies for desktop ad groups.

About device targeting
Device targeting allows you to target your ads to people based on the device they're using.

Setting device targeting
You can set targeted bid adjustments for tablets, mobile phones, and desktop computers. By clicking "Devices" in the page menu, you can set your ads to target specific devices:

Computers: These are desktop or laptop devices with screens larger than 7" in diagonal.

Mobile: These are hand-held devices that include a phone.

Tablet: Tablets are mobile devices that don't necessarily include a phone.

TV screens: These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast. This targeting option is only available for Display and Video campaigns.

Advanced targeting
Advanced options are available for Display and Video campaigns that allow you to target specific device types, operating systems, device models, and ad inventory (spaces where publishers allow ads to run), as well as carriers and wireless networks. Targeting specific devices narrows your reach to those devices. Some advanced mobile and tablet targeting options aren't available for other campaign types.

For example, you're selling accessories for mobile phones and you want to show your ads to people who own Mobile Device X. With device model targeting, you can create a message in your ad that's a lot more focused: "Customized Cases for Mobile Device X".

Google ads device targeting is very important in google ads and with it you can maximize your account success. In this video I will show you exactly how to setup and manage device adjustments and bidding inside google ads.