Google Ad Scheduling - How To Create An Effective Ad Schedule In Google Ads (2022)

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3 years ago
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In this video on the google ad scheduling l will explain How To Create An Effective Ad Schedule In Google Ads in 2022.

0:00 Intro
0:11 What Is An Ad Schedule
0:30 Scheduling Ads
1:00 Days To Run
1:54 Hours To Run
3:05 Setting The Schedule
3:33 Optimizing Your Schedule

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Create an ad schedule
An ad schedule allows you to display ads or change bids during certain times. You can create a maximum of 6 ad schedules per day for each campaign in your account.

Instructions

1. Sign in to your Google Ads account.

2. From the page menu on the left, click +More, and then click Ad schedule.

3. Click the pencil icon Edit, then select a campaign to create an ad schedule for.

4. Make your selections for specific days and times.

5. Click Save. You'll see your changes reflected on the "Ad schedule" page.

Keep in mind
Ad schedules are set based on your account’s time zone, so you should adjust your ad schedule to account for any difference in your target customers' time zone. Learn more about your time zone
To schedule an ad to run from the end of one day through a portion of the next day, you’ll need to create an ad schedule for each day. For example, to run an ad from Monday 11:00 p.m. to Tuesday 7:00 a.m.:
If you are using a 12-hour clock, your ad schedule for Monday should extend from 11:00 p.m. to 12:00 a.m., while your Tuesday ad schedule should run from 12:00 a.m. to 7:00 a.m.
If you are using a 24-hour clock, your ad schedule for Monday should extend from 23:00 to 0:00, while your Tuesday ad schedule should run from 0:00 to 7:00.

Ad Scheduling In Google Ads are vital to campaign success and in this video, I will walk you step by step on how to set up the right ad schedule for you and your business.

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