Structured Snippet Extensions (2022) - Structured Snippet Extensions In Google Ads With Examples

In this video on structured snippet extensions, I will explain what structured snippet extensions are in google ads and how to create successful structured snippet extensions with examples.

0:00 Intro
0:18 What is a Structured Snippet Extension
0:27 What do they look like?
1:04 Benefits Of Structured Snippet Extensions
1:33 How To Create Structured Snippet Extensions
4:52 Examples Of Structured Snippet Extensions

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Structured snippets are extensions that highlight specific aspects of your products and services. They typically increase ad performance by giving people more reasons to click.

Instructions
How to add structured snippets
Click Ads & extensions in the page menu on the left, then click Extensions.
Click the plus button , then click Structured snippet extension.
From the “Add to” drop-down menu, choose the level you’d like to add the snippet to.
To create a new snippet:
Choose a language and header from the drop-down menus. The header will be shown in front of the values (snippets) you enter.
Enter at least 3 values.
To add an existing snippet:
Click Use existing.
Check the boxes next to the snippets you’d like to add.
Click Save.
How to edit structured snippets
Click Ads & extensions in the page menu on the left, then click Extensions.
Click the Structured snippet summary card.
Click the pencil iconEdit next to the extension you’d like to edit, then choose Edit.
Click Save.

How they show
When your structured snippet extension appears with your ad on a computer, it can show up to 2 headers at a time, while ads that show on mobile and tablet devices will only show one header. Google Ads algorithmically decides the best header or combination of headers to show, so it’s best to add as many headers as possible that are relevant to your business.

Here's what an ad with structured snippets might look like on a computer:

Ad · https://www.example.com

ACME Electronics - Full Service Tech Shop
Shop ACME Electronics For Laptops, Smartphones, Video Games, And More.

Services: Tech Support, E-Waste Recycling, Computer Repair

Benefits
Help people instantly find out more about your products and services: Structured snippets give visitors a preview of the nature and range of your products and services, before they click on your ad.
Improve your return on investment: The additional information that appears with your ads can increase your ads' relevance and clickthrough rates. This may help you improve your return on investment by attracting clicks from visitors who are more likely to be interested in what you have to offer.
Customizability: You can add structured snippets at the account, campaign, or ad group levels. Specify the dates, days of the week, or times of day your structured snippets are eligible to show.

How structured snippets work
You can add structured snippets at the account, campaign, or ad group level. You choose where to add them, decide what type of information potential customers will find most valuable, and schedule when you’d like them to appear. Consider your products and services, select from a list of predefined headers (like "Product" or "Service category"), and then add specific, supporting details as values.

Here's a list of available headers:

Amenities
Brands
Courses
Degree programs
Destinations
Featured hotels
Insurance coverage
Models
Neighborhoods
Service catalog
Shows
Styles
Types

There's no cost to add structured snippets extensions, but you'll be charged as usual for clicks on your ad.

Best practices
Tips: Keep these best practices in mind when creating or optimizing structured snippets:

Provide enough information. Aim to include at least 4 values per header.
Increase your options. Add more than one header-value set. Having multiple sets of structured snippets provides more options and increases the likelihood that a relevant extension will show with your ad.
Pick the right format. Unlike callout extensions, which can highlight a single unique aspect of your business in a few words, structured snippets should provide a complete group of products or services that your business provides.

Structured snippet extensions are very important and in this video I walk you through the best practices of structured snippet extensions as well as the benefits of using them.