Phrase Match Google Ads (2022) - How To Use Phrase Match Keywords In Google Ads

In this video, Phrase Match Google Ads l will explain phrase match keywords and how to use them inside google ads in 2022.

0:00 Intro
0:08 What Is Phrase Match
1:00 Where Can Phrase Match Be Used
1:51 How To Find & Add Phrase Match
5:30 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Phrase match: Definition

A keyword match type that allows you to show your ads on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. This allows you to reach more searches than with exact match and fewer searches than with broad match.

To understand how phrase match works, consider the following scenario:

Let’s assume that you’ve added the phrase match “moving services NYC to Boston” to your keywords. With phrase match, your ads may show when a user searches for either “affordable moving services NYC to Boston” or “NYC corporate moving services to Boston.” The word order (and the additional emphasis on affordable or corporate moving) won’t affect the display of your ad because it’s clear that the meaning of the keyword is contained in the search: the user is in need of a service to move to and from the same cities.

However, if a user searches for “moving services Boston to New York City,” phrase match recognizes that the meaning of the keyword is no longer maintained, so your ads won’t show. With phrase match, a user’s word order matters only when it changes the intended meaning of your keyword.

When you use phrase match, your ads get to the right users without the creation of an extensive list of keywords and phrases.

Ads may show on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. With phrase match, you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.

Phrase match keywords in google ads are fantastic for finding new keywords to target and allow google ai's some wiggle room to maneuver and optimize. If appropriately used phrase match keywords can lead to much account success inside google ads. In this video, I will walk you through the benefits, cons, and how to use phrase match keywords to the best of their ability.