Responsive Search Ads (2022) - Google Ads Responsive Search Ads Best Practices

In this video, on responsive search ads I will go over Google Ads Responsive Search Ads Best Practices. The video will cover the benefits of responsive search ads (RSA'S) as well as how to create responsive search ads and my recommendations for writing them.

0:00 Intro
0:11 What is an RSA
1:59 Benefits Of Responsive Search Ads
2:40 How To Create Responsive Search Ads
9:32 Recommendations For Writing RSA's

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

About responsive search ads

Important
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you'll still see reports on their performance going forward.
You'll still be able to pause and resume your expanded text ads, or remove them if needed.
We strongly encourage you to transition to responsive search ads.
Learn more about this change to expanded text ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.

Tips
Assets can be shown in any order, so make sure they make sense individually or in combinations, and don't violate our policies or local law.
It’s recommended to have one responsive search ad per ad group with at least 'Good' or 'Excellent' Ad Strength. There’s a limit of 3 enabled responsive search ads per ad group.
If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.

Benefits
Responsive search ads help you:

Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
Save time by providing multiple headline and description options, allowing Google Ads to show the most relevant combinations to your customers.
Tailor your headlines and descriptions to your customers’ locations, regular locations, or locations of interest.
Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more queries.
Increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions.
How it works
The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance.

After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad.

Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Part of your ad text may automatically appear in bold when it matches or closely matches a user's search query. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.

Optimize your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.

The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings.