Display URL vs Final URL (2022) - The Difference Between Display URL & Destination URL

In this video on display url vs final url l will explain the differences between final url (also known as destination url) and display url.

0:00 Intro
0:11 What is a Display & Final URL
1:12 Final vs Destination URL
1:34 Adjusting Both URLs & Best Practices

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Destination URL: Definition
The URL address of the page in your website that people reach when they click your ad.

The domain of the destination URL needs to match the domain of your display URL.
The destination URL isn’t displayed on your ads (the URL shown is your display URL).

Final URL
The URL address of the webpage in your website that people reach after they click your ad. Also known as the "landing page

Display URL: Definition

The webpage address that appears with your ad.

Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.
For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each.
Google constantly makes changes to Google Ads. As a result, Google may update the domain component of your display URL.
Your display URL may appear in your ad with a "www." prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).
Your display URL may appear in your ad with an "http://" or “https://” prefix on Google.com, depending on the protocol scheme of the final URL.

Display url and final url are both important in google ads. This video will explain both the display and final url in detail.