Google Ads Auto Applied Recommendations - How To Turn Off Auto Apply In Google Ads (2022)

In this video, on google ads auto-applied recommendations l will go over auto apply in google ads what it does and if you should use it for your google ads campaigns.

0:00 Intro
0:17 What Is Auto-Applied Recommendations
1:15 How To Change Auto Apply
2:40 Auto Apply History
3:02 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

About applying recommendations automatically
You can now opt in to apply a certain subset of recommendations automatically to your account, which can improve your account performance and save time. Auto-applying recommendations won't increase your budget, so continue to review the "Recommendations" page to ensure your budget isn’t limiting your performance. This feature can be turned on or off at any time by updating your auto-apply settings.

How it works
You can automatically apply recommendations from the top bar of the recommendations section. From there, you’ll be able to select which recommendations you’d like to apply automatically.

Ads and extensions
"Ads and extensions" recommendations help you refine your ads, create new ads, show your best ads most often, and organize your ads into better ad groups. Extensions recommendation types, in particular, help maximize the performance of your ads and can improve your ads’ click through rates.

Add responsive search ads.
Improve your Responsive Search Ads.
Use optimized ad rotation.
Bidding and budgets
"Bidding and budgets" recommendations can help you find the right bid strategy to meet your business goals, and help ensure your campaigns aren't limited by budget.

Adjust your CPA targets.
Adjust your ROAS targets.
Bid more efficiently with Enhanced CPC.
Bid more efficiently with Maximize click.
Bid more efficiently with Maximize conversions.
Bid more efficiently with Target CPA.
Bid more efficiently with Target impression share.
Bid more efficiently with Target ROAS.
Set a target CPA.
Set a target ROAS.
Set a bidding strategy target.
Upgrade your conversion tracking.
Keywords and targeting
"Keywords and targeting" recommendations can help you reach more people who are interested in what you offer.

Add audiences.
Add audience segments for reporting.
Add dynamic search ads.
Add keywords.
Expand your reach with Google search partners.
Remove duplicate keywords.
Remove non-serving keywords.
Remove conflicting negative keywords.
Use targeting expansion.

Timing and recommendation queue
When you opt in to automatically apply recommendations, we’ll know which recommendations are eligible for you on a daily basis. You can view which recommendations you're opted-in to from the “Manage” or “History” tab.

Google Ads auto applied recommendations settings can have substantial effects on your campaign and if it should be turned on or off with a lot of thought in mind. In this video, I will show you how to turn on and off auto apply as well as if you should.