Display URL (2022) - How To Set Display URL Google Ads

In this video, on display URL google ads l will explain what a display url / display path is and how to set them correctly in google ads in 2022.

0:00 Intro
0:09 What is a Display URL
1:14 How To Set Display URL?
2:55 My Recommendations

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Display URL: Definition
The webpage address that appears with your ad.

Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.

For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each.

Google constantly makes changes to Google Ads. As a result, Google may update the domain component of your display URL.

Your display URL may appear in your ad with a "www." prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).

Your display URL may appear in your ad with an "http://" or “https://” prefix on Google.com, depending on the protocol scheme of the final URL.

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.