Google Insights

They actually have some great insights. When people do call you or when they click the website button and they go visit your website, they can tell you within the insights what search terms they use to find you, to bring up your profile, and they can tell you, what the path is that they've done. So it's actually really, really helpful if you have your Google Business Profile has been set up for a while. Check out your insights and see, how many calls you've gotten from that listing and how many visits you've gotten to your website from there. People that ask for directions will be there, there's just a lot of information in there. That you can find useful in ways of figuring out other ways that might help with your marketing.