20.1 concept of enterprise strategy:

Enterprise strategy is an overall plan for the long-term survival and continuous development of enterprises in the face of fierce changes and severe challenges. Characteristics of enterprise strategy: Overall, long-term, resistance and programmatic. The characteristics of enterprise strategic decision-making: 1) the decision-making is complex, it is difficult to grasp the structure, and there is no precedent to follow; 2) Sudden and unpredictable