Experiments with focus groups

First, companies recruit between six and ten participants according to specific criteria that meet their research objectives.
They could be mothers of children between five and seven,or teenagers planning to buy a new phone in the next three months.This is often done through professional recruiters who manage lists of people who've agreed to participate in focus groups for payment or other rewards.During a session, participants are asked to respond to various prompts from the group moderator,like sharing their opinions on a certain product,or their emotional reactions to an advertisement.They may even be asked to do seemingly unrelated tasks,like imagining brands as animals in a zoo.