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Understand your customer's influence
2 years ago
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For example, early focus groups found that contrary to popular opinion at the time,wives often had more influence than their husbands when choosing which car to buy,so Chrysler shifted gears by marketing cars directly to women.And Dr. Dichter himself conducted focus groups for Mattel to learn what girls wanted in a doll.The result was the original Barbie doll.So how does a focus group work?
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