Focus groups allow people to generate new ideas about products and marketing.
1 year ago
9.08K
It couldn't tell marketers what percentage of people buy a certain product or brand,but it could tell them more about the people who do,their reasoning for doing so,and even the unconscious motivations behind those reasons.Rather than providing definite conclusions for business and sales,focus groups would be used for exploratory research,generating new ideas for products and marketing based on deeper understanding of consumer habits.
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