If I wrap that product or idea in a simple phrasethat's easy to remember

Have you noticed how many times I've said the word you?You should feel like it's directed specifically at you, and only you,that it's addressing your needs and desire to learn about your world.If I tell you that all the cool, fresh and hip people are buying a new drink or wearing a particular brand,the buzzwords new,fresh or freemake the product seem more interesting and appealing.If I wrap that product or idea in a simple phrasethat's easy to remember and becomes part of your everyday speech,then every time you hear or say those few words,your brain connects them to the product.So Just Do It, Think Different,and Enjoy the power of the catchphrase.