To gauge the ethicality of each choice,you could perform a takeholder analysis

She recommends the first option doing nothing because recalling the product could look like an admission of fault.But is that the most ethical strategy?To gauge the ethicality of each choice,you could perform a takeholder analysis.This would allow you to weigh the interests of some key stakeholders?investors, employees, and customers?against one another.With the first option your advisors project that the crisis will eventually blow over.Sales will then improve but probably stay below prior levels because of damage to the brand.