STAR WARS EARLY BIRD SET

STAR WARS Early Bird Set commercial 1977. ✅ THE STAR WARS HOLIDAY SPECIAL https://www.youtube.com/watch?v=859w47KPtmw&t=1806s

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🔥 George Lucas On Compassion and Fear https://www.youtube.com/watch?v=mhV-Tx9dqCw&t=27s

🔥 George Lucas Says SITH Happens https://www.youtube.com/watch?v=rYvMiwhtYW0

Although the original Star Wars film had been released in May 1977, Kenner was unprepared for the unprecedented response to the film and the high demand for toys. Unable to build sufficient stock in time for the lucrative Christmas market, they instead sold an "Early Bird Certificate Package" which included a certificate that could be mailed to Kenner and redeemed for Luke Skywalker, Princess Leia, Chewbacca, and R2-D2. The box also contains a diorama display stand, some stickers, and a Star Wars fan club membership card.

Children could fill it out with their names and addresses, mail it in and wait. Months later, their set of the first four Star Wars action figures would arrive along with the plastic pegs that allowed them to be affixed to the cardboard display stand.

For Christmas of 1977, thousands of children received a cardboard envelope in which was packed a display stand, a Star Wars "Club Card," a few stickers, and the Early Bird Certificate itself.

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📖 The Making of Star Wars, Episode III - Revenge of the Sith https://amzn.to/3wlatvR

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