HOW-TO CREATE STORY-DRIVEN TESTIMONIALS | Video Production Learning Experiences

In this video, I breakdown our framework for generating compelling, story-driven testimonials that move your future (and past) clients.

The framework is simple:
• Identity - who are we listening to or watching
• Tension + Struggle - what would happen if they didn't find you
• Discovery - what was the initial response after finding you
• Result - what changed for them after they started using your product/service
• Life After Result - where are they now after having found you compared to before
• Call to Action - what would they tell someone else who may be considering you.

With this simple framework, we capture testimonials that uncover your hero's experiences and how your product/service helped them accomplish their goals.

Interested in learning more about how testimonials can help grow your business, contact us! We'd be happy to help.

Interested in what we have to offer? Reach out!
https://visualanthony.com

Music in this video is brought to you by Soundstripe.
Feel free to use my affiliate link when you sign up: https://soundstripe.com?fpr=visualanthony OR simply use code VISUAL10 for 10% your licenses.

Thanks for the help & thanks for watching.

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