Ideasthesia may even be crucial to art

And this leads to even more associations within a rich semantic network.Kiki is described as nervous and clever,while bouba is perceived as lazy and slow.What all of this suggests is that our
everyday experiences of colors, sounds and other stimuli
do not live on separate sensory islands but are organized in a
network of associations similar to our language network.
This is what enables us to understand metaphors even though they make no logical sense,such as the comparison of snow
to a white blanket,based on the shared sensations of
softness and lightness.Ideasthesia may even be crucial to art,
which relies on a synthesis of the conceptual and the emotional.