some associations are inborn

Many would agree that bright colors,italic letters and thin lines
are high-pitched,while earth tones are low-pitched.And while many of these associations are acquired through cultural exposure,others have been demonstrated even in infants and apes,suggesting that at least some associations are inborn.
When asked to choose between two possible names for these shapes,people from entirely different cultural and language backgrounds overwhelmingly agree that kiki is the spiky star,
while bouba is the rounded blob,both because of the sounds themselves and the shapes our mouths make to produce them.