Acura Precision EV Concept

When Acura’s original Precision Concept debuted in 2016, it provided a visual roadmap for every future model. Staying true to that promise has resulted in today’s cohesive-looking lineup. Now, that established aesthetic is getting a glow-up in the form of the Acura’s Precision EV concept. Much of the styling seen here will debut shortly on an all-electric Acura SUV, slated to use GM's Ultium battery platform, that is set to go into production as a 2024 model.

The overall design goal of the Precision EV Concept is to demonstrate the flexibility of an EV future by reinterpreting current Acura styling cues rather than outright reinventing them. Nowhere is this more evident than the front fascia, where a dazzling light show plays across an illuminated version of the familiar pentagon-shaped grille. While the previous Precision concept was a sedan, the new one's SUV shape is also a nod to changing consumer tastes, though Acura insists future styling cues will easily translate to other bodystyles as well.

In evolving this theme, Acura designers were said to be inspired by the chiseled contours of luxury powerboats. We particularly like the sweeping character line reminiscent of a V-shaped hull’s tumblehome. It looks best from a front-three-quarters angle as it arcs gracefully from the rear of the body up to the A-pillar, transitioning into a powerful crease along the hood. Less visually appealing is the unmoored chrome strip atop the glass, whose presence feels like an afterthought.

Dipping below the prow reveals a set of light clusters at both ends of the vehicle. They project a chaotic menagerie of shapes whose pattern is also echoed in the spokes of the 23-inch wheels. Acura calls the theme “Particle Glitch,” which evokes images of circuitry gone awry. We find the name to be a whimsical yet odd choice for such a tech-focused concept. Seeing as how these lower detailing elements would be submerged under a powerboat’s waterline, perhaps it’s Acura’s subversively clever way of continuing the nautical theme.

Inside the cockpit, Acura’s next-generation cabin tech is represented by a curved, transparent touchscreen atop the dash, accompanied by a smaller transparent display in front of the driver. A yoke-style steering wheel contains a cluster of knobs and dials along its hub.

Since the future of electrification suggests both increased performance and the promise of autonomous driving, Acura created two distinct cockpit experiences which respectively cater to each end of this spectrum. “Instinctive Drive” brings out your inner F1 champion by enveloping the space in a cacophony of red lighting and racy engine sounds. In “Spiritual Lounge,” the steering wheel and pedals retract, both displays go fully transparent, and the seats recline. As passengers are whisked to their destination, soothing scents and sounds waft through the cabin while oceanic imagery projects dreamily onto the surfaces. What’s the opposite of a sensory deprivation tank again?

In developing this split personality, principal designer Gypsy Modina talked about creating an environment that was capable of immersing all five senses, though we’re curious how taste factors into the equation. It could be the use of 100 percent biomass leather on the seats, which admittedly did look pretty appetizing. In addition to a study in extremes, the interior is also an exploration of sustainable materials which still convey a premium feel. Recycled aluminum and plastic are used liberally throughout the cockpit.

While it's unlikely that many of the interior features will reach production anytime soon, the exterior design of the Precision EV Concept hints very strongly to a roadgoing model in the near future.

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