We Check Out Sears's 1990 Holiday Wish Book
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4 years ago
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In 1933, Sears released its first ever Wish Book—a vast catalog highlighting the store's best-selling items that served as a sort of cheat sheet for what to buy everyone on your holiday gift list. By the time 1990 rolled around, the catalog was even bigger—a whopping 728 pages—and filled with the kind of then-popular, now-comical products that only the 1990s could have produced. Take a trip down retro memory lane with this photo peek inside the 1990 Wish Book.
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