11 Easy Ways to Pick the Perfect Brand Name for Your Business | Step-by-Step Guide

"What's in a name?" asked Juliet about Romeo. Well, a lot actually!

A name carries your reputation; your brand name carries your business's reputation.

Let's dive into the process of picking a brand name that reflects your business and its values, along with a list of things to consider so your brand name is evergreen, recognizable, and unforgettable.

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⏱️ CHAPTERS
Intro | 0:00
Brand Name = Brand Reputation | 0:14
Lesson Objectives | 1:19
Brand Name Must-Haves | 1:32
Understanding Brand Personality | 2:02
Brand Name Categories | 3:00
Descriptive Brand Names | 3:29
Founder Brand Names | 3:41
Magic-Spell Brand Names | 3:52
Evocative Brand Names | 4:12
Fabricated Brand Names | 4:34
Brand Name Guide Topics | 4:46
Brand Name Trick 1: Start Close to Home | 5:03
Brand Name Trick 2: Hit the Books | 5:33
Brand Name Trick 3: Be Symbolic | 5:54
Brand Name Trick 4: Express Yourself With An Idiom | 6:27
Brand Name Trick 5: Dust Off Those Dictionaries | 6:41
Brand Name Trick 6: Just Look Natural | 6:57
Brand Name Trick 7: Oo La La - That's French You Know | 7:15
Brand Name Trick 8: Get Out Your Mixing Bowls | 7:36
Brand Name Trick 9: Use Your Imagination | 7:58
Brand Name Trick 10: Alliteration Is Always An Awesome Answer | 8:26
Brand Name Bonus Trick: Combine Tactics | 8:45
Testing Your Brand Name | 9:14
Ensuring It Scales With Your Business | 9:36
Spell, Say, See Test | 10:27
Voice Search Test | 10:45
Testing The Availability Of Your Brand Name | 11:14
Ensuring It's Available For Legal Use | 12:43
Avoiding Generic Trademarks | 13:54
Next Steps | 15:29

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