3 Generations of Family Business w/ Scott Heeter

Scott Heeter is the CEO of Heeter, a third-generation commercial print firm that has been running for 75 years.

Heeter is one of the largest commercial marketing firms in the country, with over 140 full-time employees in Pittsburgh and its wholly-owned subsidiary, Duke Print and Graphics, in Cleveland.

Heeter has evolved from the commercial print company that it was to a more customized provider that include mailing fulfillment, digital marketing and other innovative services.

In this episode, Aaron and Scott discuss the challenges that Heeter overcome to attain regional dominance in the printing industry, how he has built their corporate culture, and how they’ve retained valuable employees for the long term.

TIMESTAMPS:
0:00:00 Adapting to digital printing
0:02:52 Customized printing
0:07:51 Maintaining efficiency
0:09:38 Balancing the business cycle
0:12:00 Unlearning to micromanage
0:15:12 Transitioning the family business
0:19:17 Tailoring the printing experience
0:22:40 Supply chain challenges
0:30:19 Business development vs. Customer retention