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VIDEO TRANSCRIPT
GetResponse is an email marketing app that allows you to: create a mailing list, and view and analyze statistics, in addition to email marketing features, GetResponse now also provides a website builder, chat features, eCommerce features, webinar hosting, landing pages, and automated sales funnels.
With the recent launch of its new ‘free-forever’ plan, Getresponse Free, that situation has changed — you now have the option of using the platform for free indefinitely.
GetResponse’s autoresponder functionality is a key selling point — so long as you are on one of its paid plans, the product provides some of the most comprehensive autoresponder functionality available.
In addition to the basic ‘drip’ style autoresponders mentioned above, GetResponse provides a more sophisticated option for sequencing emails automatically.
There are 166 GetResponse templates available
You get all the basics of course — open rate, click-through, unsubscribe rates, and so on — but in addition to that, there are some very nifty reporting features
GetResponse lets you build sophisticated squeeze pages out of the box. Significantly, you can test the conversion rate of these pages against each other in real-time — and choose the best performing one for your ad campaigns.
And there are 197 landing page templates to choose from
Given that webinars can be used both as a lead-generation tactic and an important revenue-generating feature, the idea of having your email database and your webinar tool under the same roof is very appealing.
Another feature that distinguishes GetResponse from competing products is its ‘conversion funnels.’
This is because — to a degree — it turns GetResponse from being an email marketing platform into something that you can use to run an entire eCommerce business.
If you want to integrate GetResponse with another platform or tool, there are over 170 integrations to help you do so.
On the whole, GetResponse is pretty user-friendly. This wasn’t always the case, but its interface was redesigned over the past couple of years and it is now easy to use, with key features easily accessible
It’s hard to think of any competing email marketing solution that offers quite as much of an ‘all round’ proposition; this makes it a particularly good fit for new business owners without a budget to invest in multiple tools. Its ‘Free-forever’ plan is very generous too.
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