PCA 2022 Report: Oliva Cigar Co.

One of the biggest stories of the 2022 Premium Cigar Association (PCA) Trade Show was Oliva Company. It was easily the biggest PCA Trade Show since Oliva was acquired by J. Cortès in 2016. One can argue this might have been the biggest Trade Show Oliva had in a decade since the launch of Melanio. A year ago, Oliva stunned the cigar world indicating it was acquiring three Honduran brands from the Reyes family: Cuba Aliados, Puros Indios, and Roly. Just before the Trade Show, Oliva relaunched the Cuba Aliados brand and would stun the cigar world a second time by announcing it would be turning to two third-party factories to handle production: Julio R. Eiroa's Fabrica de Puros Aladino S.A. in Honduras and Ernesto Perez-Carrillo's Tabacalera La Alianza in the Dominican Republic. In addition, Oliva had other offerings including the 2022 edition of its Advent Calendar, a Melanio sampler offering, and a new cigarillo. This was a booth our team was personally very excited to cover!

PCA 2022 Report: https://wp.me/p6h1n1-nqq