Wesley Donehue Talks S.C. Politics, Murdaughs, New Book

The term “pimped” gets thrown around a lot in our parlance. “Pimp threads.” “Pimp my ride.” “That’s so pimp.” But like so many of the words people use (ahem, “conservative”), “pimped” is in danger of being debased – of losing its meaning.

When you dress the way Wes Donehue dresses, though … the shoe (a Geechie Gullah-style basket-weaved loafer, in case you were wondering) “fits.”

Donehue – the wildly successful political strategist/ corporate communicator – paid a visit to the FITSNews studio on Wednesday to talk about his new book, Under Fire, a reputation management, crisis communications handbook based on his podcast of the same name.

Donehue rolled into our offices bedecked in a pattern plaid suit and “signature” fitted shirt with silver rhinoceros cufflinks, people.

Yeah … forget the fourth generation frat boy monogram, this guy has his own signature sewn into his clothes.

Seriously … get rid of those Geechie-Gullah loafers and give my man some aquarium shoes (and socks) and I might as well have been interviewing Flyguy from the 1988 cult classic I’m Gonna Get You Sucka.

Oh, and Donehue’s cufflinks had a story … because what’s the point of wearing cufflinks if they don’t have a story?

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