Riverdale - Bumble Product Placement

Here's a quick clip showing product placements for the Bumble App in Riverdale. They were even able to incorporate the ad into the scene. It's not just the usual seemingly random camera focus.While this practice isn't anything new, this show's main demographic is teenagers. Advertising what is pretty much a "hookup" app, seems a little off to me. Check out this vid showing other product placements. https://www.youtube.com/watch?v=aO2AqK1_hwQ