Bear In The Woods

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The television ad "Bear," which features the statement "There is a bear in the woods" as its introduction, was produced for Republican Party candidate Ronald Reagan's 1984 U.S. presidential campaign. The advertisement showed a grizzly bear ambling through a woodland while narration warned that the bear might be harmful and that it was best to be ready for the worst. The bear retreats in the final shot as a man enters the frame. Reagan's image and the slogan "President Reagan: Prepared for Peace" appear at the end of the advertisement.

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