Existing Clients Portfolio Penetration (Revenue Ops)

Leaving a stack of money on the table? Here is likely how this is happening in your organisation. Where you aware?

One of the biggest things I continue to hear from leaders in CS / Operations / Delivery departments is “we are too busy processing in order taking mode”

I ask, “So who is calling your existing data base, dead-lists, lapses, and placing where are they now calls?”

I am swiftly told, “ we have order takers and processor’s here, we don’t have anyone who has that skillset”.

When I came up through the ranks in some of these departments myself, in the early mid 2000s, placing those calls was a heavy part of the role.

What’s caused the change to being solely junior order taking process working mindsets ;

Decrease in salary
Direction top down “that’s a sales function”

What I’ve found through speaking to countless businesses is this is the work that’s easily missed and slips through the cracks and the leaky bucket most organisations of the 2022s don’t even know they have as “that’s someone else’s job, is the mentality”.

Hoping it doesn’t require the brain power of Nikola Tesla, to understand why correcting this is vitally important.

Demand + Outbound Actions = Revenue

#ManderovicMethods #disruptur #sales #Marketing #SDR #ClosedCircuitSelling #GTM