Avoiding the Activity vs. Accomplishment Trap

When you’re building a business it’s hard to know what you should be focusing on. Should it be on product or on marketing? Should you be building a team and infrastructure or a fan base?

How much time should you devote to social media? How much to paid promotions? How good should your product be before you start selling it?

People try to over complicate this process but in the beginning complexity is not your friend. The good news is there are only 4 things you need to focus on when starting a business.

1. Distribution
2. Product
3. Marketing
4. Fulfillment

In that order.

Today we’ll discuss each step in detail.

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