Shimansky Jewelery - A Conversation Starter
2 years ago
4
Yair Shimansky, CEO of Shimansky Jewellers has always been passionate about Cape Town.
His latest product has been designed as a love letter to the Mother City.
A jewellery designer might be an unlikely ambassador for tourism”, says Yair Shimansky, CEO of Shimansky Jewellers.
“But the tourism value chain is broader than one thinks."
Cape Town, still largely a seasonal destination, remains heavily reliant on tourists - with the UK, United States and Germany still being the major source markets.
While the tourism economy has been recovering, every part of the value chain has a role player.
At the Norval Foundation, they are launching a specially designed jewellery piece that is set to become a global point of conversation.
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