Sponsorship Sales and the Creator Economy w/ Justin Moore

Justin Moore is a Sponsorship Coach & Founder of CreatorWizard, a training program that teaches creators how to find & negotiate brand deals. With his wife April, Justin has been a full-time creator for nearly a decade and has been running an influencer marketing agency for over 5 years.

Justin and April started creating content back in the days before brands reached out to collaborate with influencers. They started with a cooking channel and a family vlog channel and did daily videos for several years, eventually growing their total following to over 1,500,000.

With more than a decade of experience in content creation, it is easy to see why Justin Moore is able to help creators find & negotiate their dream brand sponsorships.

In this episode, dive deep with Aaron as he and Justin discuss how a side hustle led to quitting his 9 to 5 job, managing his influencer marketing agency, and the opportunity on Amazon Live.

TIMESTAMPS:
0:00:00 How Justin started their channel
0:04:22 Becoming a Sponsorship Coach
0:10:49 What brands really care about when it comes to sponsorships
0:15:43 Developing and Scaling their offered services
0:22:00 Managing their Work-Life Balance
0:28:02 Things to focus on content creation
0:31:47 Narrowing Down to Sponsorships
0:37:15 Growing the Sponsorship Business
0:41:52 Listening to your target market

#sponsorship #contentcreator #socialmediamarketing