The BEST Way to Market to Sellers and Find Buyers!

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2 years ago
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Regardless of the business model, it’s important that you need to know where to find the deals and where to find buyers for them. You need to be creative and resourceful, especially in a time like today when there’s a tight inventory.

Watch this video to learn how you can find deals and buyers and what you can do to thrive even with issues in supply and demand!

Key Talking Points of the Episode

[00:00] Introduction
[00:49] Why is it important to have a good marketing strategy?
[01:20] What strategy works best today in finding sellers?
[01:50] What kind of lists work with direct mail the most?
[02:29] Should you stick to just one marketing strategy?

Quotables

“We are very aggressive on the marketing side, so we are constantly pulling those leads out of all the different markets we work within.”

“We’re heavily hitting the marketing component over and over again, so that’s one thing we’re very good at and we’re also good on the follow-up.”

“You gotta test each market, it’s a little bit different on things, but for the last 20 years, the best producer for us has been direct mail.”

“A lot of people really like to complicate this and I’m like, don’t put a ton of filters on things. Do it very basic.”

“We do the absentee homeowners and then that’s our big bulk list. We’re hitting that every single week.”

“That becomes our foundational piece of marketing. Everybody needs to have their foundational piece.”

“We layer on top of that, so on top of that, we do cold-calling and then we also do additional, very specialty lists – probates, inherited type lists, delinquent taxes. We do those more of letters going out and the rest is all postcards.”

“That creates a pretty consistent flow and we’re averaging about 100 leads per week.”

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Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $64,000 per deal.

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