Future of Business - B2B Podcasting

Biggest growth hack for B2B and how business is undertaken with simplicity?

In 2015 I told a global organisation this was about to happen.

In 2018 and 2019 I told another this was about to happen.

B2B podcasting provides you and your new business acquisition team ungated access to those you want to speak to the most.

This doesn’t mean to pitch slap them, but it does mean to speak and learn from those whom you would like to be your peers.

Now the flipside of this is, it’s an accelerated learning opportunity for anyone who wants to hear from others who may have thought similarity to them, wanting to push what’s possible.

For me, my top 5 for learning from the best are ;

1. Sales Transformation. By Collin Mitchell and Salescast
2. Best Of Sales Skills (BOSS) Podcast by Mark McInnes 💥
3. Simply Sales and Marketing by Charlotte Lloyd
4. State of Demand Gen Refine Labs by Chris Walker
5. Blissful Prospecting by Jason Bay

If you are in sales or marketing and aren’t listening to these daily, you are missing out.

Demand + Outbound actions = Revenue