Future of business - Targeted Intelligence

Don’t know who your best fit clients are??

Invest time in understanding your customers to ensure your content can directly speak to them. Again, seems painfully obvious but so many miss this step.

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Demand

1. Identify who what where
2. Create content speaks to key target audience
3. Educate shows them why it’s important
4. Demand why it’s important now, who they will look good to and what will transform for them against cost of doing nothing.

Understand your targeting and you are working your content well, but while doing that, complete these actions against your ideal customers.

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Take note of what you learn while undertaking these activities. This will not only give your segmentation, but also a book of learning.

Outbound Actions

1. Build a list - I hope you still aren’t doing this manually..
2. Wash the list
3. Validate and verify - email, phone, socially where they play. What’s the biggest company problem? What’s the company most talked about? What’s their dream state?? When were they funded? Technographic..
4. Relevance
5. Conversations where what how - follow them (Socials) call, email, Comments, DM. (Combo Sequence).
6. Follow up - Still the same level of importance when you came to me?

Lastly, may seem obvious but practice - Whip around the floor, if that’s virtual.. check out Nooks

Boiler Room.

Companies have taken the foot off the gas with morning WIP on the fly trainings ;

1. What’s the biggest weirdest objection yesterday?
How could we solve that?
2. What’s the strangest stall when getting to credit?
Who wants to dive in on what we could do to change that?
3. Did we have any deals go sideways after handover?
Was the agreeable comms plan implemented or was this something that sat outside of our vision?

Bringing simplicity back to end to end service delivery, obtaining outcomes.

Original video credit - Twentieth Century Fox, edited by me.

Demand + Outbound actions = Revenue

#HighVolumeisDead☠️ #ManderovicMethods #disruptur #Fullcycle #Outsourced #sales #Marketing #SDR #BDR #content #Taken