Identifying Competitive Advantages

Companies identify competitive advantage in the marketplace in order to sell their products. This video discusses:
1. The Five Forces model and how a business can use it to understand their market
2. The Three Generic Strategies and how they can guide a more in-depth business strategy
3. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis
4. Value Chain Analysis and how a business can use it to execute their strategy

Some content was taken from Business Driven Technology by Paige Baltzan, 8th Edition.