Fashion Of India

Learn the tricks and traits of starting an international fashion brand from a single room in this masterclass with India's King Maker Marketer Anirudh Birla and Prof. Gaurav Mandal.
Fashion brands are different from clothing companies . Fashion brands generate a sense of pride & aspiration in their consumers where as clothing companies just sell product. Fashion brands can up-charge on their commodities but clothing companies cannot . The idea of of fashion brand is to have an ever expanding business but it is an impossible dream for a clothing company. #fashionbrand #brand #fashion