Why having an authentic audience should be a priority-Breakfast talk-Episode 4

In episode 4 of Breakfast Talk we discuss why having an authentic audience should be a priority, why you shouldn't run a Kickstarter or any kind of crowdfunding campaign without an audience, and we go over our very own experiences with crowdfunding and building out our audiences from the obstacles to the high points. We also talk about the importance of a mailing list. Finally, you shouldn't chase vanity metrics.