New Opportunities for Brands - Li (Sherry) Lu

The pandemic had impact on almost every aspect of our lives. Most importantly, it has led to new consumer behaviors and sentiments. As economy is slowly reopening with social distancing, we are also seeing major shifts in behavioral trends.

Li (Sherry) Lu, CEO at LL BrandLab, talks about how to build brands in global competitive market. She mentioned how latest social media technology advancements and shifts in consumer expectations have introduced many additional options for brand growth.

Li also shares insights on how smaller markets (Ontario) always follows trends from large market (China). She talks about currents changes in retails market and COVID impact that will transform Canadian retail landscape.

Here’s some of the topics discussed in this video:
• Digital presence and brand strategies
• COVID Impact on brands in both local and international market
• Changing landscape in retail market
• Do's and don'ts in both local diverse and international market
• ....many more...

https://www.llbrandlab.com/blog
https://www.linkedin.com/in/lulisherry/

Gurmeet Judge, President & CEO at Encompass Business Technologies or “Encompass”
Encompass is an innovative provider of powerful, practical and cost-effective technology and consulting services focused around “Aligning Technology with Business Process” and a belief that technology should deliver consistence, expected business results.

Website: https://encompassbt.com
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