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Incorporate Video in business communication strategy - Richard Fortin
The past few years surge in the popularity of video in a business content strategy was driven by digital-first work approach in the way we connect with prospects, customers, and each other. However, given the impact of COVID whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in recent months.
I interviewed Richard Fortin, CEO of RFPMedia Inc., he talks about importance of incorporating video not only in sales and marketing but many other business processes such as onboarding videos, knowledge-based videos, meet the team videos, customer stories.
Richard shares insights on state of video technology, impact quality content and role of video in business communication. He also shares common obstacles in implementing video strategies to personalized customer experience.
https://www.linkedin.com/in/richardfortinproject/
https://rfpmedia.org/
Gurmeet Judge, President & CEO at Encompass Business Technologies or “Encompass”
Encompass is an innovative provider of powerful, practical and cost-effective technology and consulting services focused around “Aligning Technology with Business Process” and a belief that technology should deliver consistence, expected business results.
Website: https://encompassbt.com
Twitter: https://twitter.com/gurmeetjudge
LinkedIn : https://www.linkedin.com/in/gurmeetjudge/
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