Digital Strategy and Thought Leadership – Randall Craig
The digital era has been underway for many years, but pandemic has been the ultimate catalyst and companies have accelerated their digital transformation. The opportunities spurred by change in customer behavior and expectations came fast but the impact is permanent. These rapid shifts have important implications for all businesses.
I had honor of interviewing Randall Craig, CEO at Pinetree Advisors. Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star and several financial institutions online, and about 100+ others. He is the author of eight books, including Digital Transformation for Associations and the Everything Guide to Starting an Online Business, and has written over 600 articles on marketing and technology. He speaks and advises on Digital Strategy, Trust, and Transformation
Randall shared insights on many perspectives on business strategy and digital transformation. He explained why thought leadership and trusted advisors are critical for business success.
Here’s some of the topics discussed in this video:
• Digital strategy and new opportunities for revenue
• Thought leadership and trusted advisor
• Digital transformation and redefining business requirements
• McDonald options-based strategy vs Five Guys focus strategy
• ....many more...
Gurmeet Judge, President & CEO at Encompass Business Technologies or “Encompass”
Encompass is an innovative provider of powerful, practical and cost-effective technology and consulting services focused around “Aligning Technology with Business Process” and a belief that technology should deliver consistence, expected business results.
Website: https://encompassbt.com
Twitter: https://twitter.com/gurmeetjudge
LinkedIn : https://www.linkedin.com/in/gurmeetju...
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