Name: Technology Adoption Lifecycle
Uploaded: 2020-04-28T22:22:47+00:00
Duration: 12 min 59 s
Description: Everett Rogers theorized that there are several different groups of people who adopt technology in very different ways. The technology adoption lifecycle was the result of his work and was adopted to

4 years ago

Everett Rogers theorized that there are several different groups of people who adopt technology in very different ways. The technology adoption lifecycle was the result of his work and was adopted to marketing by Geoffrey Moore in his book, Crossing the Chasm. This video explores those groups and how the marketing in technology companies need to address those different needs to be successful.

Referenced in this video:

Moore, Geoffrey A.. Crossing the Chasm, 3rd Edition (Collins Business Essentials). Harper Business.

Bellisario, D. P., McGill, D., Harmon, M., McCallum, D., Murray, S., Carroll, R., Dietzen, B., ... Paramount Home Entertainment (Firm),. (2019). NCIS: Naval Criminal Investigative Service.

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