Nearly Half Of Gen Z Use Instagram Or TikTok To Search Instead Of Google

What do people say when you ask a question nobody seems to know the answer to? ‘Google it,’ right?

Well, not anymore. It seems that we might soon be saying ‘Instagram it’ or ‘TikTok it’ when we have a burning question, as new data has revealed that nearly half of Gen Z mobile users turn to Instagram or TikTok to search instead of Google.

Almost 40% of Gen Z people prefer to use the above social platforms to make searches over the popular search engine, as per Google’s internal data.

TikTok, the fastest-growing social media platform has massively increased its user base in the last few years and has even prompted other social platform competitors to launch similar video features with Instagram Reels, Snapchat Spotlight and YouTube Shorts.

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Read the article here: https://www.unilad.com/news/gen-z-using-tiktok-and-instagram-instead-of-google-chrome-20220714