Understanding the Adopter Categories as they Relate to Marketing

When Everett Rogers postulated that there were several adopter categories, he identified that people behaved differently when confronted with new ideas and technologies. Understanding the adopter categories as they relate to marketing can assist your company to launch new products successfully. Geoffrey Moore helps to identify how these groups of people respond to products and marketing messages. This video discusses those different responses and begins to develop a picture of what it takes to market to each of these groups.