New York pop-up selling billionaire-inspired ice cream for $10

Have you ever had an uncontrollable urge to eat a frozen edifice of your favorite billionaire? Well, if you’re in New York then you don’t even have to resort to some sort of freezer-themed kidnapping. ‘Eat the Rich’ is a pop-up truck in New York that over this Monday-Wednesday (July 11-13) is touring New York selling popsicles that look (sort of) like five tech billionaires.

The flavors are: Munch Musk (after Tesla founder and Twitter botherer Elon Musk), Bite Bezos (after Amazon founder and workers’ rights avoider Jeff Bezos), Gobble Gates (creator of Microsoft Bob, Bill Gates), Snack on Jack (Chinese tat merchant Jack Ma, co-founder of Alibaba), and Suck Zuck (android CEO of Facebook, Mark Zuckerberg). Although, as the name implies, it’ll cost you – $10 to be precise. Of course, depending on inflation, by the time you read this that might seem quite cheap.

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