Meeting the Product Expectations of the Masses

Your company will be successful over the long term by meeting the product expectations of the masses. To evolve your product offering, it is necessary to sell to the Early and Late Majority but to do so, you need to have a product that meets their expectations. The challenge is that the product that was great for the Innovators and Early Adopters won't satisfy the pragmatic and conservative nature of the majority. This video gives examples of products that failed to measure up.