Expected Changes in Purchasing Power

https://mrdevinney.com/expected-changes-in-purchasing-power/

Prices change over time. In other words, it doesn’t impact everyone equally. Prices will rise with the expectation of inflation. That is, businesses will begin to charge more for goods just from anticipation of a decline in purchasing power. The business is fully aware that prices must be raised, or they will not be able to afford future inputs. This isn’t because they’re greedy—or any other excuse—it’s because the decline in purchasing power.