Brent Johnson Explains Dollar Milkshake Theory to Entrepreneurs

Brent Johnson is the Founder & CEO of Santiago Capital, LLC, the General Partner of the IceCap Strong Dollar Fund.Show more

Santiago Capital is a wealth management company that works with high net worth clients like Fortune 500 executives, wealthy families, technology sector entrepreneurs, and senior partners in venture capital and private equity firms. Their focus is to craft and implement customized tactical asset and portfolio allocation strategies.

Brent is a native of Sutherland, NE who has traveled the country providing his insight and his experience to the areas of equity block trades, 10b5-1 restricted stock plans, private placements, and venture capital stock distributions. After spending two decades working in the global markets, Brent devised the now famous Dollar Milkshake Theory.

In this episode, Aaron and Brent discuss the origins of the Dollar Milkshake Theory, how a spontaneous connection changed Brent's life, and how entrepreneurs should be thinking about risk in 2020.
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Timestamps

00:00 Brent Johnson Podcast
01:52 Dollar Milkshake Theory
06:11 Financial Mechanism Accessibility
09:49 Johnson's Career Evolution
16:14 Re-evaluating Wall Street
19:15 Financial Crisis Effects
26:08 Interactions of Different Size & Scope
30:50 Strategic Chaos
33:00 Strong Opinions, Loosely Held
37:00 Being Wrong
39:36 Contact Information
40:54 Challenge to the Audience

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Edited by Dan Lampmann
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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

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🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

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From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.

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