I don't like this. Disney Buys Rights To Stan Lee's Image and Likeness. Resurrecting the Dead Much?

In a move that can only be assumed to be for profit alone considering Disney's recent track record, they have bought the beloved Stan Lee's full rights to his image, likeness, and voice. What are they planning? What will they do with this much power with the technology they have at hand and in the future? Let's talk about it.